7. CRM – Customer Relationship Management

One of the important fields when applying any marketing policy is the authorization by the Client that we send information

• It can be marked in the Client’s own cardex
• That the marketing acceptance clause is set and that is marked by the client, on the tablet or in the CWM precheckin. The third acceptance clause in the travelers section, and it is this third clause that will be used for the “Send email” parameter of the cardex. This clause is useful for the CWM and the traveler’s signature on a tablet. This clause would be the typical acceptance of the if you want more commercial / marketing emails to be sent to you. If the guest accepts it, in the cardex there is a check that is “Send email” that will be marked as a result of whether this clause is accepted, for the rest of the cardex clients it will not be marked. This parameter will be used in exports to different email marketing platforms such as Mailchimp, Sendinblue, etc., being able to configure that they are only sent to those who have accepted this clause. To use it, simply fill in the field with the corresponding legal text and it will automatically appear when you sign the police file in the CWM. It will also appear in the PDFs of the traveler / police files / accommodation contracts, but obviously if they are printed and the guest marks them “by hand” we have no way of relating it to the parameter of the cardex described above, unless it is marked manually in the Customer’s Cardex.